Ask “what are my priorities?” and you get back the top product enhancements, ranked by what actually moves your numbers and validated by the market.
We create and manage your product context from every sales call, every customer ticket, note or idea that comes in. And when you have none of that yet, we derive it from your product market alone.
The input never stops: customer conversations piling up, and a market that keeps moving. Nobody can read all of it, and you do not have to. You need the few problems that move your numbers.
No team to manage, and no case for hiring one. What you need is the fit and the number: which customer pain, out of everything you have heard this month, actually pulls sign-ups or revenue.
For you the ranked backlog is the whole job, done. One list, ready every morning.
Engineering is AI-native and already fast. The bottleneck moved to information flow: what a customer said on Monday's call has to reach whoever is building on Tuesday, already synthesised into a need with the evidence under it.
We do that synthesis and drop it into the process you already run. No new ritual for the team to learn.
Nothing gets prototyped in an afternoon, so being wrong is expensive and slow to undo. Your leverage is the devil's advocate: an AI that argues against the idea before anything is tooled, or right after, while it is still cheap to change.
Insight on physical products is scattered across the web and hard to gather. We gather it for you, and that is what the devil's advocate argues from.
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Voice transcript
Copy & paste text
A customer or sales call goes in. Out comes every sentence with a pain point, and why it is a problem in your product market. Same problem, different words, one entry. Ranked by traction.
Present product strategy to investors or your board on fact, not opinion. And fast. Every customer problem in your data or your market behaviour can be traced back to its original sentence. You never have to check it, but you always can.
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Before you build any feature, you want to know whether the market already solved this. Finding out means reading competitor changelogs and release notes going back years. No founder does that.
We can track the strength of a customer pain point without any data from you. And that strength goes straight into your ranked list of opportunities. We scan the market for you, automatically. Every matching product, plotted by the quarter it shipped (often a decade back).
Sign Up for BetaA customer pain looks different from marketing, from traction, from market size, from the business model. Most founders check one or two, then build.
The agent takes you through all six and argues the other side while you go. It is connected to the market data, so you are not testing your idea against your own opinion. You are testing it against the market. Everything you argue out stays attached to that pain point, ready as context when you build.
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Install the skill in Claude Code and your agents inherit the same context: your products, the ranked pain points, the evidence under each one. Nobody has to go looking for what to work on. The priorities are already in the terminal. You stay on product strategy. We crunch the numbers.
| # | Product | Vision |
|---|---|---|
| 1 | Nova Card | Spending that makes sense the moment it happens. Every purchase categorised before you close the app. |
| 2 | Nova Crypto | (no vision set) |
| 3 | Nova Exchange | Send money across a border for the price of a coffee, at the rate you were actually quoted… |
| 4 | Nova Insurance | Cover that switches on when you land and off when you get home. Insurance you never think about. |
| 5 | Nova Junior | Pocket money that teaches. Children learning what things cost before the first real salary. |
| 6 | Nova Partnerships | To put the account where people already are — the airline, the retailer, the phone contract. |
| 7 | Nova Premium | One subscription that quietly removes the fees, the queues and the paperwork from every other Nova product. |
| 8 | Nova Savings | A rainy-day fund that fills itself from the rounding on every purchase. |
| 9 | Nova Stays | Book the trip from the same place you paid for it. Travel money and travel plans stop being separate… |
| 10 | Nova Teams | One shared account for a small business, with the documents, approvals and permissions in one place. |
| 11 | Nova Transfers | Splitting a bill should end the conversation, not start one… |
| # | Evidence count | User need | Customer pain point description |
|---|---|---|---|
| 1 | 28 | Cancellation Terms Before Payment | The cancellation deadline and the real refund amount only appear after the card is charged, so travellers book elsewhere rather than risk a non-refundable rate. |
| 2 | 22 | Trip Total in Home Currency | Nightly rates show in the local currency and the conversion happens at checkout, so the amount that finally leaves the account is a surprise. |
| 3 | 19 | Bookings Beside the Card Spend | A stay booked in the app never appears next to the card transactions that paid for it, so the trip budget has to be rebuilt by hand. |
| 4 | 16 | Changing Dates After Booking | Moving a stay by one night means cancelling and rebooking at whatever the price is now, because an existing reservation cannot be amended. |
| 5 | 13 | Shared Trips With a Companion | Only the person who booked can see the reservation, so partners and colleagues re-enter the same details in a separate thread. |
Today, 1 billion+ products shape how people live every day—yet millions still lack the right solution to their needs. Build one.
Today, 1 billion+ products shape how people live every day—yet millions still lack the right solution to their needs. Build one.
This terminal replays an illustrative example for a digital product. Nova Stays and its features are a hypothetical product, and the real output will differ depending on your own product, data and setup.
The machine ranks the product enhancements, the human evaluates. All in the terminal.
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